How to Price Your SaaS in 2025 (Without Overthinking It)

Pricing feels scary — but it doesn’t need to be. Most founders undercharge, overthink, or copy competitors without understanding the psychology behind pricing.

Here’s a simple, proven framework to price your SaaS confidently.

1. Know whether you’re selling convenience or revenue

SaaS falls into two categories:

A. Revenue generators (high willingness to pay)

Examples: analytics, sales tools, AI automation. These save or make money → you can charge more.

B. Convenience tools (lower willingness to pay)

Examples: note apps, personal tools. Charge less, use volume.

Knowing which one you are determines your range.

2. Use the “3-Tier” model

The most effective SaaS pricing structure:

Starter (for beginners)
Pro (your real price)
Business (for teams or power users)

Pro should anchor value. Business should anchor scale. Starter should remove friction.

3. How to pick your numbers

Use this simple formula:

Starter: 20–40% of your Pro plan
Pro: Your actual value price
Business: 2–3× your Pro plan

Example:

$9 / $29 / $79
$19 / $49 / $99

Almost every successful SaaS fits this pattern.

4. Validate pricing early

The fastest way to validate pricing is to launch your MVP and watch real behavior.

Post your product on: 👉 firstusers.tech

Early adopters give brutally honest feedback on:

Whether pricing makes sense
What features belong in each tier
What they’d pay more for

This insight saves weeks of guessing.

5. Start simple, optimize later

Your first pricing strategy won’t be your last. Focus on launching early with StartupKit Today and adjusting based on:

Usage
Engagement
Feedback
Real purchase behavior

Start small. Iterate quickly. Grow with your users.

💡 Final Tip

Pricing isn’t about being perfect — it’s about being clear. The more clarity you give users, the more they convert.

Article 5 — How to Price Your SaaS in 2025 (Without Overthinking It)